Azza

 Smile Campaign  The following Blog contains my response to the 'Smile Campaign' Brief. The Client for this brief is Happy Foundations, which is a movement of people trying to build a happier society by encouraging positive changes in people’s personal lives, homes, workplace and communities. The brief itself is to produce a small creative outcome that will make people smile. The target audience is my own community and therefore, I am required to find out the mental health demographic of Sunderland. As a non profit organisation income is largely generated by donations which means the budget is limited. Therefore, what is required is a low cost print ad which generates an effective result.   New statistics show that there are now more people who are depressed in Sunderland than anywhere else in the UK. According to a Mental Health profile of the city, one in five residents who are over 18 in the area suffer from the condition. This is the highest result for the whole of Br...