Culture in the Digital Age Interpretation of the Brief: The following Blog contains my response to the 'Culture in the Digital Age' Brief. The Brief regards that the client (CMP Media, a creative social media content producer) is asking young producers, artists and designers to explore and develop ideas for media products or visual art and design work relating to the theme of ‘Culture in the Digital Age’, capturing the culture of young people. It is also worthy to mention that the primary target audience is for young people from the ages of 13-19. The aim is to engage young people and to encourage them to think about the impact of the digital age on modern society. The response to this brief was in the form of a short documentary which is included at the bottom of the blog. The Deadline set for this Brief to be completed by is January 22nd 2021, with the re submission deadline on February 5th 2021. The required duration of the documentary is 5-15 minutes AC1: INFORMING IDEA...
Barbering Instructional Video Project’ & ‘AC1: Informing Ideas Identifying the Client: The Client for this project is The Sunderland College, Salon professionals Department and they offer a barbering course at Sunderland College, City Campus for ages 16-18. The learners on this course are studying Level 2 and Level 3. I have been asked to plan, film and edit one barbering tutorial guide. Identifying the audience: The audience of this product are the students that are working on the barbering course at Sunderland College. The demographic focuses more on teenagers/ young adults between ages 16-18 years old . These are also students that are learning about barbering. In order to make sure that my video appeals to my target audience, I could make sure that my tutorial video contains the typical codes and conventions of a tutorial video. For example, the video needs to be informative, it needs to contain music, it nee...
Smile Campaign The following Blog contains my response to the 'Smile Campaign' Brief. The Client for this brief is Happy Foundations, which is a movement of people trying to build a happier society by encouraging positive changes in people’s personal lives, homes, workplace and communities. The brief itself is to produce a small creative outcome that will make people smile. The target audience is my own community and therefore, I am required to find out the mental health demographic of Sunderland. As a non profit organisation income is largely generated by donations which means the budget is limited. Therefore, what is required is a low cost print ad which generates an effective result. New statistics show that there are now more people who are depressed in Sunderland than anywhere else in the UK. According to a Mental Health profile of the city, one in five residents who are over 18 in the area suffer from the condition. This is the highest result for the whole of Br...
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